Supplements
Supplements stores face the highest bot traffic we track
* Estimated — scaled from this category's real current-year figure using the real industry-wide year-over-year trend. ** Modeled — no category-specific data exists for this metric; shows the general e-commerce trend, not a category-specific figure.
2.8x
true conversion vs. what your dashboard shows
15pt
bounce rate inflated by bot visits
$1,560/mo
estimated revenue leak
Frequently asked questions
Subscription models, affiliate/referral abuse, and high-margin products make supplements stores an especially common target for automated signups and fake orders.
The current-year figure is sourced directly from industry bot-traffic reports (Imperva, Radware). Earlier years are estimated by scaling that anchor against the real year-over-year industry trend — see the chart footnote for which points are which.
Bot-driven signups and fake accounts distort subscription funnel metrics the same way they distort one-time-purchase conversion data.