Fashion
Fashion stores are fighting bots and rising chargebacks at once
Bot traffic %Fraud/chargeback rate %
* Estimated — scaled from this category's real current-year figure using the real industry-wide year-over-year trend.
2.0x
true conversion vs. what your dashboard shows
13pt
bounce rate inflated by bot visits
$1,760/mo
estimated revenue leak
Frequently asked questions
Fashion is the one vertical where we found a direct, category-specific chargeback rate (Chargeflow 2024: 0.18%). Every other vertical on this site uses a modeled estimate instead — we mark that difference on the chart.
Fast-moving trends and frequent price changes make fashion catalogs a common scraping target, alongside the bot traffic shown in the chart above.
Geo-blocking and bot filtering cut off traffic from high-risk sources before it pollutes your analytics or reaches checkout.