Concrete threat types merchants actually describe

Bots and VPN abuse rarely stay harmless for long

Merchants do not complain about 'cyber risk' in the abstract. They complain about suspicious countries, scraping, fake visitors, blocking that does not work, and operational mess that keeps coming back.

If the storefront stays open to repeated abuse patterns, the damage spreads into analytics, support, and fraud handling.

53%

of web traffic was automated in 2025, according to Imperva

47.9%

of AI bot traffic hit commerce, according to Akamai

26

explicit bot-blocking requests in Securify internal business-case evidence

What is actually happening

  • Bot traffic inflates visits and can hit product pages, forms, and carts at scale.
  • VPN and proxy traffic makes repeated abuse harder to interpret and harder to block cleanly.
  • Teams end up over-blocking, under-blocking, or guessing.

Why merchants miss it early

  • Traffic tools often show volume, not intent.
  • Suspicious traffic can hide inside normal-looking sessions.
  • Without merchant-friendly controls, teams bounce between spreadsheets, support tickets, and ad hoc rules.

How Securify helps

Earlier control. Clearer signals. Less downstream mess.

1

Show clearer traffic patterns around suspicious visitors, countries, and risky origins.

2

Let merchants act with country, IP, and fraud-oriented controls before abuse spreads.

3

Keep the goal practical: block what is clearly abusive and keep good customers moving.

Frequently asked questions

No. VPN use alone is not proof of abuse. It becomes useful when paired with other signals and repeated patterns.

Sometimes. If you do not ship to a region or see repeated abuse from it, country controls can make sense. They should support a real selling model, not replace one.

That still matters. Scraping, noise, and repeated suspicious visits create cost even before a fake order appears.

See the visitors you should act on, not just the traffic totals.

Free on every plan · no credit card · about 2 minutes