Beauty
Beauty stores lose the least to bots — but it still adds up
* Estimated — scaled from this category's real current-year figure using the real industry-wide year-over-year trend. ** Modeled — no category-specific data exists for this metric; shows the general e-commerce trend, not a category-specific figure.
1.8x
true conversion vs. what your dashboard shows
9pt
bounce rate inflated by bot visits
$1,440/mo
estimated revenue leak
Frequently asked questions
It's the lowest of the 5 categories we track, not low in absolute terms — bot traffic still measurably skews conversion and bounce numbers for beauty stores.
The current-year figure is sourced directly from industry bot-traffic reports (Imperva, Radware). Earlier years are estimated by scaling that anchor against the real year-over-year industry trend — see the chart footnote for which points are which.
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