Jewelry
Jewelry stores lose more to bots than almost any other category
* Estimated — scaled from this category's real current-year figure using the real industry-wide year-over-year trend. ** Modeled — no category-specific data exists for this metric; shows the general e-commerce trend, not a category-specific figure.
2.3x
true conversion vs. what your dashboard shows
16pt
bounce rate inflated by bot visits
$1,320/mo
estimated revenue leak
Frequently asked questions
Jewelry runs among the highest bot-traffic shares of the verticals we track — high average order values make it an attractive target for scraping and card-testing bots.
The current-year figure is sourced directly from industry bot-traffic reports (Imperva, Radware). Earlier years are estimated by scaling that anchor against the real year-over-year industry trend — see the chart footnote for which points are which.
It depends on your traffic volume and AOV, but the pattern is consistent: bot traffic depresses your visible conversion rate and inflates bounce, making real performance look worse than it is.